Wednesday, April 29, 2009

Si Fashion Galerie launches new plus-size collection

Si Fashion Galerie launches new plus-size collection

Features creations by top designers from Europe and the Middle East; boutique partners with Malaysian Airlines for special promotion

April 29, 2009
Si Fashion Galerie, a new member of the RVS Group that has been established to bring life to ideas and concepts of modern fashion talents from Europe and the Middle East, has announced that it has recently launched its exclusive plus-size collection as part of the company's commitment to cater to a wider segment of the fashion market. Si Fashion Galerie's full collection includes evening dresses created by top designers such as Lebanese celebrity designer Walid Atallah, as well as shoes, jewelleries and bags.

The special line of fashionable plus-size apparel complements Si Fashion Galerie's strategy to expand its client base by catering to under-served niche markets. Si Fashion Galerie further revealed that it continues to reinforce its brand and its world-class collection by strengthening its design team, which is currently headed by Lebanese Head Designer Noha Karam, through partnerships with various talented designers and artists to satisfy the growing demand for new ideas and greater fashion creativity.

"We believe that the fashion demands of the fast-growing plus-size market continue to be under-served. Si Fashion Galerie intends to address this imbalance by offering a new plus-size collection created by our top designers. Our company prides itself for our world-class fabrics and the high level of creativity in our designs – important qualities that are highlighted in the newly launched line of plus-size offerings. Moreover, while Si Fashion Galerie thrives on creativity, we also make it a point to look beyond conventions

and norms of fashion, a strategy that allows us to keep our collection fresh and exciting," said Rajesh Sajnani, Managing Director, RVS Group.

Si Fashion Galerie offers a highly fashionable and diverse product range that includes bags and baguette, unconventional jewellery, evening wear, couture wedding gowns, ready-to-wear dresses and shoes, patent belts and several other creative accessories. Aside from its impressive line of celebrity designers, the company also keeps an eye on budding designers, creative thinkers and artists from different countries and cultures to help expand and strengthen Si Fashion Galerie's fashion brand.

Meanwhile, Si Fashion Galerie has also announced a special year-long promotion in partnership with Malaysian Airlines, whereby the first 100 customers who purchase both the honeymoon package from Malaysian Airlines and a bridal gown from Si Fashion Galerie, will get a free designer evening gown.

Si Fashion Galerie has been in partnership with prominent international designers, which, aside from Walid Atallah, also includes Sa Soie, Rvviva and Deanoor. A member of the advisory board of Dubai International Fashion Week, Atallah is an iconic figure in the Gulf fashion industry, having been the first Arabic fashion designer to mix fashion and jewellery in his collections. Sa Soie is a luxury brand that is synonymous with classic French couture, targeting an evolved, enriched, intellectual and classy clientele. Rvviva is another luxury brand that specialises in couture for women, serving an elite, elegant and urban clientele in the Middle East. Deanoor specialises in exclusive contemporary batik whose customers range from individual clients to government departments, corporate bodies, private sectors, VIPs and royalties.

RVS Group has been in the fashion business in the Middle East for over 45 years and has established itself as the biggest importer of pure silk fabrics in the region. Aside from Si Fashion Galerie, other companies under the Group are Rajesh trading Co. (L.L.C.), Vasdev Fashions L.L.C., SRV Designs FZCO and Rajesh Silk Textiles FZCO.

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