La Martina to launch new products at Dubai International Horse Fair 2010

La Martina to launch new products at Dubai International Horse Fair 2010

Dubai, UAE, 22nd March, 2010: La Martina, the renowned Argentinean fashion brand specialising in a wide array of world class polo fashion products, has displayed a new set of products at the recently concluded Dubai International Horse Fair (DIHF) 2010 which was held from 18 – 20 March at the Dubai International Convention and Exhibition Centre.

Ayman Hanbali, Marketing Manager, La Martina said: “We are looking at leveraging at Dubai’s growing position as a leading equine hub, especially in relation to the opening of the world-class Meydan Racecourse, and interacting with visitors at the Dubai International Horse Fair (DIHF) 2010.”

Hanbali added: “Running alongside the $4m Arabian Horse Championships, DIHF show has been displaying best of breed equine products and we are happy to be part of that. La Martina products have earned loyalty and a wide appeal across the globe, including the Gulf region in general and the UAE in particular.”

On the first two days of the show, La Martina's range of professional polo products included the knee pads, which are especially designed to protect the knees and prevent the rider's leg from slipping. Also, La Martina has launched a new set of boots, which are manufactured from original animal leather to give an extraordinary feel and absorb shocks, as well as its top-class saddles that reduce the pressure on a horse's back.

La Martina made its Middle East debut by opening a signature store at The Dubai Mall in 2009. This outlet offers the complete range of La Martina fashion products, including the famous polo fashion line.

Hanbali added: “La Martina first established a name for itself as a designer of leather goods and uniforms for polo players. Over the years, spurred by demand, the brand has diversified to add general fashion products for ladies, men and kids. Each product at La Martina is meticulously designed, produced and tested to ensure highest quality standards.”

La Martina aims to come closer to the region’s customers through the new outlet at The Dubai Mall which is spread over an area of 400 square meters and designed to reflect the La Martina international standards with an Arabian touch.

Hanbali added: “La Martina built its reputation on the quality of its products. People familiar with the equestrian world will at once realize that the company uses best processes, high quality materials and top expertise to stay as a global leader among companies that specialize in catering to the needs of professional and amateur horse riders.”