Tuesday, November 19, 2013

New Mercedes-Benz Sprinter launched in the Middle East











New Mercedes-Benz Sprinter launched in the Middle East

       World premiere for new safety systems
       The most economical van in its class
       Exterior and interior receive further upgrades
       Tested over millions of kilometres

Mercedes-Benz today announced the arrival of the new Sprinter, the leader in the large van class, in the Middle East. Now on sale in showrooms across the region, the entry level Sprinter 216 Panel van comes with a starting price of $32,100, while the top of the range Sprinter 524 Hotel Bus starts at $110,500. 

The Mercedes-Benz Sprinter has given its name to an entire vehicle class and is synonymous around the world with large vans with a permissible gross vehicle weight of up to 5.0 tons. It has always been the leader in its class in terms of innovation, and the new Sprinter is again setting the benchmark and demonstrating this to impressive effect, with five new safety systems as well as a range of powerful engines to meet Middle East customers’ requirements. But it’s not all about performance - the new Sprinter presents a striking and dynamic new look.
During the launch event at Yas Marina Circuit, UAE, guests were able to test the new Sprinter on slippery, wet surfaces and witness first-hand the all-new and innovative safety systems it features. Also present was National Ambulance of Abu Dhabi, the UAE’s leading provider of emergency pre-hospital care. The company, which already operates a number of Sprinters, performed an interactive display to show how the new Sprinter can be used to save lives. 

“Over the years, the Mercedes-Benz Sprinter has established an extremely strong reputation in the commercial vehicle market. The new Sprinter is set to take the model forward, positioning it even more firmly as the benchmark in the sector and appealing to even more customers across the region,” commented Christoph Walther, Head of Sales and Marketing for Mercedes-Benz Vans.

' Over the years, the Mercedes-Benz Sprinter has found its way to many satisfied customers around the Middle East. Guests of premium hotels appreciate the comfort and convenience when being transported around in the Sprinter, while parents trust the school bus version thanks to its advanced safety features. Parcel services or bakeries depend on the reliability and versatility of the Sprinter to deliver their goods on time, and when it comes to critical situations, the Sprinter stands out in its Ambulance guise.”

Traditionally the Sprinter has been the pioneer for driver assistance and safety systems. An Adaptive ESP System, ABS and a driver airbag is on board of every Sprinter for years by now. In the new Sprinter, five additional assistance systems – including some world premieres in the van segment – are helping to further reduce the number of accidents. Celebrating their world premiere in the Sprinter are the Crosswind Assist as well as the optional Collision Prevention Assist. Also new are the Blind Spot, Lane Keeping and High Beam Assist. 
Crosswind Assist as a feature of the Electronic Stability Program will form part of the standard equipment for all panel vans and crew buses. The other assistance systems can be ordered as individual extras or logically compiled packages. Each buyer can individually tailor their Sprinter to the respective application.

The developers at Mercedes-Benz are convinced that the use of electronic aids in the van segment will have an extremely positive impact on accident statistics which is particularly important when transporting up to 22 passengers in the new Sprinter Mini Buses.
In addition, Mercedes-Benz has further enhanced the driving dynamics of the Sprinter. A lowering of the chassis has helped not only to reduce wind resistance and consumption, but also to further increase road safety and make loading and unloading more convenient.

The new Sprinter is the first van to emerge with a complete engine range which complies with Euro 3 as well as up to the Euro VI emission standards. This means a drastic reduction in emission levels for nitrogen oxide (NOx), hydrocarbons (THC) and particulates. For the Middle East, petrol engines complying up to Euro 6 and diesel engines up to Euro 4 emission standard will be available. Two petrol engines, a four cylinder 156HP and a six cylinder 258HP as well as two four cylinder diesel engines with 116 and 150HP are offered in the Middle East. An automatic gearbox is standard in combination with the V6 petrol engine and optional for the four cylinder petrol. All diesel engines are paired with the 6-speed ECO Gear manual transmission.      
  
The combination of the highly economical diesel engines, optimised drive train and ancillary equipment results in a combined fuel consumption starting from 6.3 l/100 km – a sensational new record figure for the Sprinter's vehicle class.
Visually, the new Sprinter also makes a clear-cut and striking impression. In keeping with the current Mercedes-Benz design line, the radiator grille appears more upright and self-assured. The three radiator louvres are swept back and perforated. This not only underscores the dynamic impression, but at the same time also increases the air flow. The brand's hallmark radiator grille is made more striking thanks to a bevelled surround.
The headlamps feature sharper contours, and a particularly striking feature is the masking of the reflector housings which divides the headlamps into individual segments. The new bonnet is higher, resulting in improved protection for pedestrians, and the bumper features a more pronounced shape.
The detailed attention paid to the design on its underside makes it reminiscent of an SUV. From the rear, the new Sprinter is still recognisable from its two-compartment tail lights.
The indisputably exemplary interior has been upgraded even further. New seat upholstery and a new cover provide for enhanced comfort. The steering wheel features better grip with a thick rim, and the fresh air vents are embellished with chrome applications. The shift lever knob sports a new design too.
With the new radio generation, state-of-the-art consumer electronics featuring Bluetooth telephony with telephone keypad and phone book have found their way into the Sprinter.

The developers of the new Sprinter placed particular emphasis on intensive testing. With endurance tests covering more than eight million kilometres and also intensive customer trials involving practical applications, the high quality of the new Sprinter has already been put to the test.

Image 1: The new Mercedes-Benz Sprinter in action during the launch event in Yas Marina Circuit
Image 2: A range of new Sprinter models on display at the launch event in Yas Marina Circuit
Image 3: Christoph Walther, Head of Sales and Marketing for Mercedes-Benz Vans.
Image 4: Mike Belk, President and CEO of Daimler Middle East (Left), Heiko Selzam, Director of Sales and Marketing for Daimler Commercial Vehicles

The descriptions and information in this press kit apply to Mercedes-Benz's international model range. Different specifications may apply in other countries.

Thursday, October 31, 2013

These things you don’t need to worry about anymore... your smartphone does it for you!





These things you don’t need to worry about anymore... your smartphone does it for you!

Are you sick and tired of hearing “There’s an app for that?” Well, get used to it. Each day more and more apps are making their way onto our phones and helping make our lives easier. It used to be that one would need a full-time secretary to help us manage our lives. But now with Blackberry, Nokia, Lenovo android and all the other hundreds of brands, a wealth of information is at your fingertips. Here are some ways that our phones make our lives a little (or a lot) easier.

Counting Calories

In the past, if you wanted to lose weight you would have to carry a notebook and count your calories for everything you ate. But now there is a wide variety of apps to help you with your weight loss plan. Some will let you count calories and take into account exercise so you get a clearer picture of what you need. Others will send you health news, let you scan food items to keep track of what you eat, and even make healthier substitutions to keep you on track. There is literally an app for every diet technique out there, so you’re sure to find one that works for you. 

Remembering Appointments

Your phone lets you store your calendar in your phone and lets you update it through other apps, such as Facebook birthdays and appointments negotiated through email. Now you don’t have to carry around a calendar to remember important events.

Finding Your Way Around

Do you get lost easily? Google Maps to the rescue! This free app lets you see your location on a map and will verbally direct you to your destination, just like the GPS in your car. And if you don’t like this one, then there are plenty of other satellite navigation apps out there for you.

Comparison Shopping

Instead of clipping coupons from the newspaper, you can get the discounts sent to your phone and stored for later use at the store. You can also use countless shopping apps to browse your favourite stores and scout the best deals on their products.

Staying in Touch

With smartphones you can stay in touch all the time. Instead of waiting for an email response or hanging out by the phone, you can be in communication almost constantly. Plus, you can access social networking from anywhere.
Getting Active

There are apps that will help you get in shape and stick to a fitness routine, everything from personal trainer apps to social apps for people who like to get out and get some exercise. The newest phones will even respond to your body’s motions so that you don’t have to pause your routine and click the “continue” button.                                          



These are just a few of the ways that smartphones make everything easier. No doubt there will be even more new ways in the near future.






Image credit sources:

http://www.elinext.com
http://www.newretailblog.com
http://efitnessmagazine.com



Author: Gloria Lorenzi is an aspiring journalist who graduated in Italy and is currently living and studying in the United Kingdom. She has a real flair for languages and a great passion for technology, which she tries to combine in her articles.

Saturday, May 04, 2013

The French DJ David Guetta amazed fans yesterday at Live Atlantis

The French DJ David Guetta amazed fans yesterday at Live Atlantis Dubai, UAE, 4 May 2013: The French DJ David Guetta amazed fans yesterday at Live@Atlantis with the most impressive performance and light show at Atlantis Beach. Thousands of fans were listening to their favourites and when Akon joined Guetta on stage the crowd went ecstatic. The Grammy-winning Guetta is known for partnering with a variety of rap and pop stars for hits including When Love Takes Over (Kelly Rowland) and Titanium (Sia). Atlantis, The Palm has introduced a series of live entertainment events through the home-grown platform of “Live@Atlantis”. The eclectic mix of concerts includes live performances from award-winning acts and world class DJs originated from international markets. In 2013, “Live@Atlantis” has hosted events for the Indian, Arabic and European markets, and moving forward we have back-to-back live events in May which will appeal to the Russian-speaking market, and due to the previous successes there will be further events for the European and Indian markets. The success of Live@Atlantis is reflected in the thousands of guests who attend each event. The tickets sales are often 10,000 +. About Live @ Atlantis Live @ Atlantis is a live entertainment experience held exclusively on the beach at Atlantis, The Palm. All year-round, Live @ Atlantis showcases an eclectic mix of concerts and live performances from global, award-winning music acts and world-class DJs. International and local guests revel in the combination of globally-renowned musical icons, an incredible atmosphere and an unforgettable location. About Atlantis, The Palm in Dubai Atlantis, The Palm is the first entertainment resort destination in the region and located at the centre of the crescent of The Palm in Dubai. Opened in September 2008, the unique ocean-themed resort features a variety of marine and entertainment attractions, as well as 17 hectares of waterscape amusement at Aquaventure Waterpark, all within a 46 hectare site. It is home to one of the largest open-air marine habitats in the world, with over 65,000 marine animals in lagoons and displays including The Lost Chambers Aquarium, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Aquaventure features 18 million litres of fresh water used to power thrilling waterslides, a 2.3 kilometre river ride with tidal waves and pools, water rapids and white water chargers. Dolphin Bay, the unparalleled dolphin conservation and education habitat, was created to provide guests a once in a lifetime opportunity to learn more about one of nature’s most graceful mammals. Atlantis, The Palm is also known as the culinary destination in the region with a collection of world-renowned restaurants including Nobu, Ronda Locatelli and Rostang. The resort boasts an impressive collection of luxury boutiques and shops as well as extensive meeting and convention facilities.
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