Monday, October 17, 2011

Al Khayyat Investments to open French Brand ‘Petit Bateau’ at Dubai Mall



Al Khayyat Investments to open French Brand ‘Petit Bateau’ at Dubai Mall

New store offers the best in European design and quality for children and adults


Abu Dhabi, Dubai, UAE, 16th October 2011: Al Khayyat Investments LLC, a leading Dubai conglomerate which represents more than 200 top international brands across the Middle East, has announced today the opening of the first Petit Bateau boutique store in Dubai Mall, following a UAE franchise agreement with the French brand.

The agreement marks a major expansion of the brand into the UAE with several more stores planned to be opened in the near future.

Laurent Cabioch, General Manager of Fashion & lifestyle at Al Khayyat Investments said: “We are extremely delighted to open this flagship store for Petit Bateau in Dubai Mall. This brand is incredibly popular and internationally appealing, therefore we are pleased to bring it closer to our consumers here in the UAE. Our research reveals that this brand has always stood out because of its creativity and quality. It was founded in 1893 and continues to invent timeless and comfortable clothes for children and grown-ups alike. We are very much looking forward to a powerful partnership.”

The Petit Bateau ranges focuses on children, from newborn to 12 years of age, with a growing selection for teenagers and adults. This iconic label for trousers and T-shirts reflects an ‘ageless’ style, suiting babies, children and adults all over the world. Beautiful and extremely soft materials, added to its perfectly tailored shapes, come together to create clothing that can be worn all year round, in a range of climates.

Cabioch added: “The flagship Dubai Mall boutique presents the full Petit Bateau collection for babies, children and women.”

Owned by “Yves Rocher” group, Petit Bateau, the French mother and baby clothing company, started over a century ago just outside of Paris, France. Petit Bateau has favoured comfort and quality for its baby, children’s and adults’ clothing.

Petit Bateau offers a variety of designs and colours for newborns, toddlers and juniors, with a wide array of outfit combinations, such as long sleeve tops with classic trousers or lightweight dresses and cardigans, available at the newly opened store.

Enrico Ruffa, Petit Bateau International added: “Petit Bateau is well known today in Europe, the USA, and Asia. Many generations will have worn Petit Bateau or bought items for their children over the years. Consistent high quality coupled with classic French styling has made Petit Bateau unique in its sector today. We are proud to associate the brand with such a reliable partner as Al Khayyat Investments in the UAE. This strategic agreement we have with them underlines the truly international appeal of the brand and we are very optimistic about the brand’s future success in the region.”

Al Khayyat Investments, based in Dubai, has multiple interests across retail, distribution and services sectors. The holding company manages leading retail brands like Kickers, La Martina, BinSina Group of pharmacies, Degrenne Paris, Superdry and Life Fitness, in addition to its food and beverage portfolio including IL Caffe Di Roma and Burger Fuel.

About Al Khayyat Investments LLC: Al Khayyat Investments is a Dubai-based family-owned holding company with diverse industry interests. The business dates back to 1982. Besides the retail and distribution businesses, Al Khayyat Investments has interests in contracting, automotive, real estate and education. The main subsidiaries are: Alphamed General Trading LLC, Delta Trade, BinSina Group of Pharmacies, Scientific Pest Management, Madares, Al Khayyat Retail Division, Transmak, Gulf Landscaping, ITALDECO, Realty Capital, ALNO, Al Khayyat Motors and Europcar.

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