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Tuesday, July 08, 2014

Monte Carlo Stars in Dubai Marina reports huge bookings for World Cup Brazil-Germany and Netherlands-Argentina semifinals

Monte Carlo Stars in Dubai Marina reports huge bookings for World Cup Brazil-Germany and Netherlands-Argentina semifinals

Regular fans wait with bated breath for the European-South American contest

Dubai, UAE, 8^th July 2014: Monte Carlo Stars, a top destination that is offering the World Cup matches at the largest terrace overlooking Dubai Marina, has reported huge bookings for the two semifinals between Brazil vs Germany on Tuesday and Netherlands vs Argentina on Wednesday.

Ibrahim Al Sheikh, General Manager, Monte Carlo Stars Dubai, said: “The 2014 FIFA World Cup Brazil matches were full of action since the start of the tournament last month. Fans representing the different cultures living in the UAE turned up in large number to watch the games. The two semifinals are both contests between European and South American soccer giants and our patrons are fully geared to enjoy the two matches that promise to take football action to new heights.”

“A European team has never won the World Cup played in the Americas and German fans are looking forward to witness this record being broken this year, while the Netherlands appear to be equally confident to trouncing Argentina,” says xxx, yyyy, a daily visitor at Monte Carlo Stars since the start of the tournament.

Describing Monte Carlo Stars as the destination with the most spectacular views of the Dubai Marina and bosting the largest marina terrace area, Al Sheikh says fans are worried that Brazil won’t make it without their star Neymar who was injured in the last match, while others feel they will win as they are playing in their homeland!

Al Sheikh added that World Cup was a great experience for Monte Carlo Stars employees as even they have joined in supporting their favourite teams and arguing on their chances. Monte Carlo Stars has created a great ambience for visitors who are coming here for Iftars and Suhoors as well as to watch the World Cup matches.

Argentina has reached its first World Cup semifinal in 24 years. Lionel Messi is hailed as the Diego Maradona of 2014, who can play a key role in their fight against Holland and take them to the finals.

Al Sheikh feels The Netherlands, who also made it to the final in the last World Cup, are a great candidate. We at Monte Carlo Stars were amazed with the rapidly growing fan base of The Netherlands team. You find fans analyzing their way of playing with great admiration, he added.

Monte Carlo Stars have offered fans a combination of soccer action and competing nations’ cuisine, which added to the World Cup excitement throughout the Cup matches.

Al Sheikh said that blending football with food was highly successful during the four-week feast of football and Monte Carlo Stars will continue to provide a welcoming atmosphere to visitors watching sports or coming to enjoy Dubai Marina ambience.”

Al Sheikh concluded: “We have offered an ambience that was very similar to watching the matches from the heart of the stadiums in Brazilian cities.”

19 individual TV screens, two large screen projectors and a giant TV screen are sure to offer a rush of adrenaline to World Cup fans.

Al Sheikh added that the adrenaline rush is high for the semi finals and final matches. He said: “All the matches will climax with the finals July 13 to crown the world champion. Now it is the Americas against the Europeans in the semi finals and we don’t know how it will look like during the finals after one week from now.”

Saturday, April 12, 2014

Successful soft opening of Monte Carlo Stars adds another novel themed restaurant to Dubai’s diverse dining landscape

Successful soft opening of Monte Carlo Stars adds another novel themed restaurant to Dubai’s diverse dining landscape

New “eater-tainment” restaurant offers unique family dining experiences and offers biggest terrace in Located in Dubai Marina

Dubai, UAE, 12 April 2014, Monte Carlo Stars, a unique and innovative dining destination in Dubai Marina, recently had its soft opening, with positive response from a discerning clientele.

“The opening of yet another high profile, novel themed restaurant with unique elements and on the forefront of the budding ‘Eatertainment’ trend, is set to enrich Dubai’s diverse dining landscape,” says Ibrahim Sheikh, General Manager, Monte Carlo Stars. “On the heels of the city winning the bid to host the Expo 2020, Dubai is poised to experience an influx of original and inventive restaurant concepts, as more than 20 new attractions are estimated to be added to the emirates dining scene in 2014.”

The ‘Eatertainment’ trend began to generate buzz in 2013 both locally and globally; and in the recently released annual report from Baum and Whiteman, an international restaurant consulting firm, ‘Eatertainment’ was predicted to be one of the hottest trends for 2014 and was defined as “I lost my dinner at the funhouse”. ‘Eatertainment’ targets consumers who want to spoil themselves through memorable experience that focus on the emotional needs of individuals. The ‘Eatertainment’ trend seeks to enhance the dining experience by providing a heightened dining experience and entertainment and is predicted to redefine restaurant design in 2014 and beyond.

“This is where Monte Carlo Stars fits in,” added Sheikh. “With an increasingly competitive market and savvy consumers, food is no longer enough. We are investing in an entertainment-centric dining destination, to deliver an exceptional customer experience with an emphasis on fun and interaction. Monte Carlo Stars is a pioneering and only attraction in the UAE that features individually controlled TVs in the booths, specialty sports channels, customized football dining tables, music and more, all under one roof”

He added: “Families are also a growing market segment in Dubai and we have incorporated their distinct needs in the design of Monte Carlo Stars. With our custom family friendly design such as a supervised play area with ball pit and climbing wall, an arcade, and our Friday Family Fun Day Activities, children and families remain a major focus.”

With continued emphasis on ‘Eatertainment’ and creating an immersive and exciting dining experience, Monte Carlo Stars lineup promises a year full of activities and events. This will include specials like weekly Friday Family Fun Days including brunch, themed party and birthday party packages, open mic and quiz nights, featured sports games, community events.

Researchers at ‘Azti-Tecnalia’ a Spanish research and development center are even predicting that ‘Eatertainment’ will be a prominent trend through 2020. With Dubai already known globally for its innovation in preparation for Expo 2020; If these predictions are correct, Monte Carlo Restaurant marks beginning in what is sure to become an increasingly popular and inspired trend over the next 7 years.

“Monte Carlo Stars is more than just a restaurant; it is a truly unique entertainment alternative for families and friends all ages. The menu includes a wide variety of Mediterranean and international dishes as well as steaks, and fresh seafood all delivered to customers with 5 star standards and competitive prices. ” added Sheikh.

He concluded: “Monte Carlo Stars also features a glamorous state of the art retractable terrace with panoramic views of the Dubai Marina and the biggest in the area. There is also a hubbly bubbly zone and playing area. Serving high-quality, affordable food in a casual and inviting atmosphere; Monte Carlo Stars provides every guest with an unforgettable and fun experience.”