WORLD’S LARGEST SWIM LESSON TO BE CONDUCTED AT AQUAVENTURE AT ATLANTIS, THE PALM

WORLD’S LARGEST SWIM LESSON TO BE CONDUCTED AT AQUAVENTURE AT ATLANTIS, THE PALM

Guinness World Record Attempt to Raise Awareness of Water Safety

Dubai, United Arab Emirates, 4th June 2012 – Atlantis, The Palm will participate in the ‘World’s Largest Swim Lesson’ Guinness World Record attempt at 7pm on 14th June 2012 to help raise awareness of the importance of teaching children to swim and prevent drownings this summer period.

The simultaneous global event with more than 20,000 expected participants will be run at aquatic facilities in fourteen countries on five continents including South Korea, The United States, Zambia and Lebanon.

Tragically, drowning is the second leading cause of unintended, injury related death of children ages 1-14. In fact, more than one in four fatal drowning victims are children 14 and younger. And, research shows if a child doesn’t learn to swim before the 3rd grade, they likely never will.

“Learning to swim and the exposure to the water safety messages that swimming lessons offer provides a fundamental first step for drowning prevention, says Scott Deisley, Vice President of Aquaventure at Atlantis, The Palm. “We want to raise awareness of this so we can save more precious lives this summer.”

To register simply email Olivia.Wyrick@atlantisthepalm.com

Both low and high resolution colour photography of Atlantis is available at news.atlantisthepalm.com. If you are new user to this site, please complete the online registration to be granted access to the online newsroom.

About Atlantis, The Palm, Dubai
Atlantis, The Palm is a 1,539 room, ocean-themed destination resort located at the centre of the crescent The Palm in Dubai. This US$1.5 billion joint venture project was developed with Dubai Government owned, Istithmar. Opened in September 2008, the resort utilises the 46 hectares site with 17 hectares of water park amusement, further marine and entertainment attractions and a collection of some of the most renowned restaurants including Nobu, Ronda Locatelli, Ossiano and Rostang-The French Brasserie. Atlantis, The Palm offers an unprecedented entertainment centre, an impressive collection of luxury boutiques and shops and extensive meeting and convention facilities. It is home to one of the largest open-air marine habitats in the world, with some 65,000 marine animals in lagoons and displays including The Lost Chambers, a maze of underwater corridors and passageways providing a journey through ancient Atlantis.